Ice cream queen Jeni Britton’s latest venture upcycles fruit trimmings into gut-healthy snack bars.

A new brand called Floura aims to tackle two problems: the fact that most Americans don’t eat enough fiber, and the 80 million tons of food waste thrown out each year.

Jeni Britton, founder of Jeni’s Splendid Ice Creams, today debuted a new snack brand focused on gut health and sustainability called Floura & Co.

VINELAND, N.J.,Jan. 16, 2025--Floura, the next gen fiber company created byJeni Britton, founder of Jeni's Splendid Ice Creams, is setting a new standard in gut health and sustainability with the launch of its first product, the groundbreaking high-fiber Fruit Crush Bar.