
Inc Magazine: Why Jeni of Jeni’s Splendid Ice Creams Won’t Stop Talking About Fiber
Ice cream queen Jeni Britton’s latest venture upcycles fruit trimmings into gut-healthy snack bars.

Fast Company: Jeni’s Ice Cream is known for its fun flavors. Now, its founder is using food waste to create high-fiber snacks.
A new brand called Floura aims to tackle two problems: the fact that most Americans don’t eat enough fiber, and the 80 million tons of food waste thrown out each year.

NOSH: Jeni’s Splendid Ice Creams Founder Launches Fiber-Focused Brand
Jeni Britton, founder of Jeni’s Splendid Ice Creams, today debuted a new snack brand focused on gut health and sustainability called Floura & Co.

Floura & Co. by Jeni Britton Revolutionizes the Fiber Category with Sustainable and Delicious New Products
VINELAND, N.J.,Jan. 16, 2025--Floura, the next gen fiber company created byJeni Britton, founder of Jeni's Splendid Ice Creams, is setting a new standard in gut health and sustainability with the launch of its first product, the groundbreaking high-fiber Fruit Crush Bar.