About Floura & Co.
A few years ago, I read research highlighting the benefits of using prebiotic fibers from fresh watermelon, honeydew, cantaloupe, mango, and pineapple rinds. A lightbulb went off! I remembered the summer days spent in Jeni's kitchen, making melon sorbet and tossing the cantaloupe, honeydew, and watermelon trimmings into the compost. Can these trimmings be used to create a product that would benefit the microbiome and the environment? I called some friends, and Floura was born.
OUR VISION
Our vision is to redirect 100 million pounds of fresh produce trimmings per year away from the waste stream and into our microbiomes. In the United States, we waste 80 million tons of food annually, which equals 149 billion meals, or 38% of all the food in America.