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BUILD FIBER HABITS, SUBSCRIBE & SAVE
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BUILD FIBER HABITS, SUBSCRIBE & SAVE
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BUILD FIBER HABITS, SUBSCRIBE & SAVE
About Floura
Our Process, Your Impact. We transform what most would consider “trimmings” from fruit into nutritional gold. That cut cantaloupe, pineapple, or apple slices in your grocery store? The rinds and cores are helping you bridge the fiber gap, one delicious bite at a time. While many bars use date paste, we begin with apple paste made from fruit grown in upstate New York. Each FiberCrush bar is packed with 13 grams of fiber and providing 40% of your recommended weekly fiber diversity from 12 plants, it’s the most concentrated and diverse fiber bar on the market!
Explore the big benefits of fiber
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5 Ways Fiber Can Help You Manage Weight Naturally
Struggling to maintain a healthy weight can be really frustrating - life is busy, time...
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Mood-Boosting Foods: Can Fiber Really Make You Happy?
We say it all the time: Gut health is just health. Whole body health, from head to...
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The Fiber Factor: Beauty and Wellbeing from the Inside Out
Getting enough dietary fiber isn’t just about digestion—it’s the unsung hero of beauty and whole...
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The mega impact of micronutrients
Did you know that the parts of fruits and vegetables we typically discard, like rinds...
Frequently Asked Questions

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Only 5% of Americans meet the recommended daily fiber intake of 25g for women and 38g for men. Floura Bars help bridge this gap with delicious, fiber-rich whole foods.
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Experts recommend that adults aim for 25-38 grams of fiber daily, depending on age and gender. But it’s not just about how much—you also need a variety of fiber to support a diverse and thriving gut microbiome. That’s why nutritionists suggest eating 30 different plant-based foods each week to get the full benefits of fiber.
At Floura, we make it easy to boost your fiber intake and diversity. Each bar or bite packs 12 whole plants, giving you 40% of your weekly fiber diversity in one delicious, convenient snack. It’s a simple, tasty way to nourish your gut and feel your best!
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Did you know experts recommend eating 30 different plants each week to fuel a healthy gut? That’s because diverse fiber supports the diverse microbes that keep your gut thriving.
Floura makes it easier than ever to meet that goal. With 12 whole plants in every bar or bite, Floura delivers 40% of your weekly fiber diversity in one delicious snack. Nourish your gut, one bite at a time.
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At Floura, our proprietary ingredients are anything but ordinary. Take our Red Apple Paste and SuperFiber Prebiotic Flour—crafted from innovative components like Fermented Watermelon Rind Flour and Red Apple Flour. These exceptional ingredients are prepared from fresh fruit trimmings in our facility, minimizing waste while maximizing flavor and nutrition.
What sets us apart? All our flours are made entirely from fruit, making them naturally gluten-free. And that’s not all—our products are free from gluten, dairy, emulsifiers, refined sugars (including corn syrup), stabilizers, and synthetic flavorings. Pure, clean, and bursting with goodness—that’s the Floura difference.
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The official nutrition profile for each bar is available on each product page.