TRY FLOURA WITH CODE FLOURISH10
  • Try our new superbites

    Powerhouse fiber in bite-size form, with 3g of prebiotic fiber per bite. Now available in all five flavors.
  • Well-being starts from within

    Floura Bars are like magic for your gut - a natural, delicious way to feel clearer, stronger, and more alive.
  • Created by Jeni Britton

    "I did two simple things that changed everything: I started eating as much fiber as possible and walking in the forest every day. I still eat ice cream nearly daily!"
  • Enhances gut microbiome

  • Can reduce risk of heart disease

  • Supports hair, skin, and nail health

  • Aids in blood sugar control

  • Reduces food cravings

Why Floura?

  • We're facing a fiber deficiency

    95% of Americans don't get enough fiber from diverse whole foods. Fiber is crucial for gut health, as it acts as fuel for beneficial gut bacteria, helping maintain a balanced microbiome.

  • Founded and led by Jeni Britton

    Floura is making fiber cravable through amazing flavors and taste profiles inspired by the very flavors that you love from Jeni's Splendid Ice Creams.

  • Nourish yourself, nourish the planet

    We’re on a mission to redirect 100 million pounds of trimmings from fresh produce like rinds, skins, and cores that would otherwise end up part of a global food waste issue.

Floura vs. other bars

Scroll left to right  Bland, brown bars
Total Fiber
13 grams
< 6 grams
Fiber Source
Diverse bioavailable fiber from 12 whole plants
Overprocessed, single-source ingredient fiber
Flavor & Taste
Fruit-forward, inspired by Jeni
Boring, brown bar flavor

Our community knows what's up

  • ★★★★★
    Delicious! Hard to believe that something that tastes like dessert can be so good for you!!
    Irina
  • ★★★★★
    Love the flavor! But my favorite part is having a healthy, on the go option that provides me with 10g of extra prebiotic fiber that I’m always in search of as a working busy mom on the run. Thanks Floura!
    Joni O.
  • ★★★★★
    In a house of picky eaters, the variety pack was a big hit!
    Joe
  • ★★★★★
    Great product! Love the taste and you can tell you’re eating real food not processed junk! Great as a snack or breakfast bar after my green drink holds me over until lunch!
    Mike C.

The Floura difference

Everyone deserves access to fiber-rich nutrition that supports gut health and overall well-being every day. We know that small, daily choices can significantly impact well-being, and we're committed to providing easy and delicious options that fit into many kinds of busy lifestyles.

We strive to make it simple for people to transform their health from the inside out through easy-to-use products that set up a glide path for long-term, consistent, sustainable gut health habits.

  • Plant Based

  • Gluten Free

  • Dairy Free

  • Free of Refined Sugars

  • No Preservatives or Emulsifiers

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